
New data suggests that 3 out of 10 buy these products for their pets
According to the data accessed by GlobalPETS, online (37%) and pharmacies (36%) are the most popular channels to purchase these products. They are followed by pet stores (17%) and the manufacturer's website (7%).
More than half of respondents (58%) spend between €20 and €58 monthly. 3 out of 10 pet parents admit to spending less than €20 per month on these products.
The survey carried out between June 1 and 17 to 242 pet parents, concludes that 53% of those who use supplements for themselves would buy these products for their animals.
More than half (55%) of respondents use supplements as a preventive method, while 45% of them treat a specific health problem of their dog or cat – mainly issues related to the articulation and intestine.
Nearly 4 of out 10 Italian pet parents believe that supplements are a good way to prevent and safeguard the immune system of the animal.
Italian pet parents believe that the advice of a veterinarian is critical before giving any supplements to the animal. Actually, 77% of respondents claimed they bought supplements only after a discussion with a professional.
Over 80% of users in Italy give supplements to their pets frequently, 9% occasionally and 10% only in case of need.
The data from Permanent Pet Watch concludes that price does not appear to be a particularly decisive element – it is an important factor for less than 15% of respondents.


